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Alexa voice over by Super Star Amitabh Bachan

Bollywood superstar Amitabh Bachchan will be heard answering all your queries to Alexa. Amazon has partnered with Bachchan to create a unique celebrity voice experience, the company noted in an official release. This is the first time that Alexa will be using the voice of an Indian actor.

Amazon has signed up Bollywood megastar Amitabh Bachchan for its Alexa voice assistant, stealing a march over rivals Apple Inc.’s Siri and Alphabet Inc.’s Google Assistant as a country of 1.3 billion people adapts to voice-enabled internet services.

Amazon first used a celebrity voice when Hollywood actor Samuel L. Jackson made a debut on Alexa. It has since added professional voice actors who recite Shakespeare, Mark Twain, proverbs, and fables.

Last year, rival Google Assistant added the voice of American singer John Legend. The dominant competitor Google voice assistant has yet to debut a celebrity voice in India. (TELUGUMIRCHI)