Allu Arjun-Thrivikram duo’s latest film “Ala Vaikunthpuramulo” has hit the screens world wide yesterday. Now the film unit has launched an innovative campaign. The team has released a promotional poster stating “Sankranthi Winner”
However, This Sankranthi battle is heated up with the two big releases. In the end, Allu Arjun’s ‘Ala Vaikuntapuram Lo’ stood as the Sankranthi winner beating Mahesh Babu’s ‘Sarileru Neekevvaru’ at a good margin. Trivikram once again proved that why his writing skills have a separate fan base.
Considering the first day the film has collected Rs. 30 crore share. While no official figures have been released on this, the Nizam has announced a Rs. 5 crores, in the East and West Godavari districts collected Rs. 4.50 crore and Rs. 2.50 crores from ceeded and Rs. 2 crores, Rs. 3 crores, Krishna and Nellore districts garnered about Rs. 3 crores,all pu together , the first day of AP and TS is Rs. 20 crores as reported. 3.50 crores in Kerala and Karnataka and Rs. 5 crore, according to trade sources.